Features
Mobile advertising - How to get ahead in Advertising
Mobile Advertising - great white hope or flash in the pan? Avichai Levy and Yehuda Elmaliach look at the opportunities and challenges around mobile advertising, and explain how mobile operators can ensure their place as winners in a
VoIP opportunities - Changing attitudes - mobile operators' perception of mobile VoIP
The advent of VoIP services accessible via a GPRS/3G/HSDPA or Wi-fi link originally caused consternation within the cellular industry and amongst certain European operators in particular. Now it's apparent that mobile operators have begun to view mobile VoIP as something which they can co-opt rather than a disruptive technology which threatens their existing revenue streams. Many operators are taking measures to ensure customer loyalty in the face of suppos-edly 'free' mobile calls offered by VoIP.
OSS strategies - Building a simpler delivery framework
An SDP addresses the need for operators to increase revenue from convergent services while simultaneously reducing the cost and risk of creating such services. But what are the components of an SDP? Will an operator need one overall SDP or a series of connected SDPs operating within a service delivery framework?
Mobile search - Search turns a corner
Mobile search has moved from a dedicated box within the browsing experience, to a key exposer of services and applications to users, and delivery mechanism for marketing and advertising companies. But are the big three web players best
Green base station - The benefits of going green
Radio networks normally account for around 80% of the total electricity used by an operator, and so the power consumption of each cell site is coming under intense scrutiny - but what solutions are the operators faced with,
OSS strategies - Target transformation
How are the operators themselves targeting and achieving their OSS transformation strategies? Larry Goldman, from OSS Observer, hears several describe their own approaches to the market
Social networking - Keeping operators in the 2.0 picture
It is one of the hottest of topics for mobile operators, the harnessing of social networking sites and behaviours to the mobile environment. But are operators in any position to remain in the loop?
Next generation messaging - Care of the community
Contextual messaging, id management, personal profile, call it what you will, could it be that messaging will be become an embedded service within other applications, rather than merely a standalone application in its own right?