News analysis
Tesco launches mobile ads on portal
Trial results foster advertising optimism
Tesco Mobile, the UK MVNO hosted by O2, has said that trial mobile advertising campaigns on its WAP portal generated click through rates to mini campaign WAP sites of between three and seven per cent.
These results have been enough to convince Tesco Mobile to commercially launch the delivery of on-portal advertising campaigns to customers. Tesco Mobile has published a detailed media pack, available through mobile advertising
Operators failing to exploit mobile video market
UGC offers untapped opportunity
vTap from Veveo is a service that searches and indexes 115,000 web sites that carry large amounts of mobile video – totalling about 150 million video clips. It then encodes those videos on the fly to users who request them from their mobile device, using their vTap application. Its deployment could help operators unlock latent demand for access to user generated videos on the web, according to Guru Pai, VP of Marketing
Self optimising networks coming closer
Reduce churn and opex?
Networks that could automatically self-optimise according to cell traffic conditions and type could save operators a great deal of opex, as well as reduce churn by making mobile networks more efficient and delivering a better user experience – according to Shirin Dehghan, ceo of network optimization company Arieso.
In late February 2008, Dehghan and her management team secured a $10 million Series B investment led by Oxford Capital
Aepona appoints new ceo
Web services company Aepona has appointed a new ceo. The new top man is Al Snyder, who has been a non-executive director of the company since May 2006. He succeeds Brian Caulfield, who has been serving as interim
UIQ upgrades customisation and operator options
Releases UIQ 3.3
UIQ Technology today announced the availability of UIQ 3.3. The latest release of the software is intended to offer mobile phone manufacturers more opportunities to differentiate and diversify their product portfolios, offering operator services and extending UIQ into the mass market.
Which handsets generate the most mobile ad requests?
Admob has released Feburary numbers for requests hitting its ad-server network globally. The stats show the numbers of ad requests made in five top country markets, as well as by regional territories. Admob breaks the requests down intoMis-selling regulation not necessary, operators say
We're already acting, say Orange, Vodafone and O2
We’ve had some reaction to our story about Ofcom moving to a fines based system to enforce operator compliance around mis-selling.
Not surprisingly the operators show willing to sort any problems out, pointing to the efforts they have made to do so far – and broadly reject the notion that Ofcom needs to go to formal regulation to deal with this
Vodafone UK makes 450 redundant
Cuts management jobs by 20%, but adds sales and support staff
Vodafone UK is making 450 staff redundant, it has said today. Senior management levels will be reduced by 20%, and most of the jobs will