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Vodafone tops brand values (News analysis)
Tellas, Wind, TeliaSonera and others underperform
The three most valuable mobile telecoms brands in Europe are Vodafone, T-Mobile and Orange, according to Intangible Business, a company that values brands.
Intangible Business has carried out an assessment of the brand value of mobile operators across the world, looking at a range of measures such as subscriber numbers and revenues, as well as market share, brand perception and heritage.
It found
Omnifone in International Partnership to Power Sony Ericsson Unlimited Music Phones (News wire)
Omnifone has today announced it has signed an international
strategic partnership with Sony Ericsson, to power a wide range of unlimited
music phones. The service, PlayNow plus, is due to debut with Telenor in
Sweden later this year.
Mobile Marketing Association publishes EMEA mobile advertising guidelines (News wire)
The Mobile Marketing Association, which represents more than 450 companies across the mobile marketing ecosystem, has today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines
How was it for you? (Features)
Annual Review
It’s the end of the year. Did we get anything right in 2006? Let’s have a look back and see...
FEATURE FOCUS: MUSIC SERVICES - To have and to hold? (Features)
As Apple continues to make headlines, do other mobile distribution models actually offer greater value to users and operators?
Bringing you Azure-ance (Interview)
Operators are already missing out on profits from existing revenues, so how will they cope with the increasingly complex value chains new services and applications will bring? John Cronin, CEO of Azure, tells Keith Dyer how operators can
Making progress? (Features)
With 2004 predicted to be the year many make their splash in 3G, Keith Dyer tours the continent in search of success stories.
Next generation messaging - Care of the community (Features)
Contextual messaging, id management, personal profile, call it what you will, could it be that messaging will be become an embedded service within other applications, rather than merely a standalone application in its own right?





